This is the time for pharmacists.

Take a picture with the letter “P” to show that you’re on the Coronavirus frontline. Tag the picture #pharmacyheroes

P = Pharmacist


Take a picture with the letter “P” to show that you’re on the Coronavirus frontline. Tag the picture #pharmacyheroes

We form a community of pharmacists who, in the face of a pandemic, regardless of danger and their own situation, have faced the fight against COVID-19 all over the world, while significantly relieving the healthcare system.

Wherever you work, we know you are doing the right thing, giving your best to help the sick. That's why you're a hero.

Join our Pharmacy Heroes community!

Be proud of your own actions, show that your help is based on broad, invaluable knowledge and determination in the fight against a pandemic!

Take a picture with the letter “P”.

P = Pharmacist, identify with pharmacists fighting COVID-19 around the world.

Please note that artistic license has been used for some of the #PharmacyHeroes campaign images. The correct use of protective equipment, such as masks, is described in the FIP guidance on coronavirus/COVID-19 for pharmacists and the pharmacy workforce, which can be found here:


About us


The initiator of the action, which supports pharmacists around the world in the fight against COVID-19 is FIP and PGF Poland.

FIP - The International Pharmaceutical Federation is the global body representing over 4 million pharmacists and pharmaceutical scientists. We work to meet the world's health care needs. FIP is a non-governmental organisation that has been in official relations with the World Health Organization since 1948.

PGF - Polish Pharmaceutical Group. We are one of the largest and most modern drug distribution companies. We support pharmacists in their daily work by providing them with fast delivery of medicines. We work with over 600 pharmaceutical manufacturers, thanks to which we provide access to a very wide range of products.





Kids for





Please note that artistic license has been used for some of the #PharmacyHeroes campaign images. The correct use of protective equipment, such as masks, is described in the FIP guidance on coronavirus/COVID-19 for pharmacists and the pharmacy workforce, which can be found here:




Would You like to support the project? Contact us:





Cookies policy

1. General information

This cookies policy (hereinafter: the Cookies Policy) applies to the website (hereinafter: the Website) managed by Polska Grupa Farmaceutyczna S.A. with the registered seat in Łódź (91-342) at ul. Zbąszyńska 3, registered at the District Court for Łódź - Śródmieście, the 20th National Court Register Division, under the number KRS 0000471297, NIP [Tax Identification Number] 527-264-39-21 with the share capital: 372,000,000.00 PLN (hereinafter referred to as the Website Administrator).

By using the Website you agree to the use of cookies in accordance with this Cookies Policy. If you do not agree to the use of cookies by the Website in the manner described in the Cookies Policy, the Website Administrator recommends that you change the settings of your browser or refrain from any further use of the Website.

2. What are cookies?

Cookies are files or pieces of data that may be stored on your computer (or other enabled devices such as a tablet or a phone) when you are visiting the Website. Cookies usually contain the name of the website they come from, the duration of the cookie and a certain value – usually a randomly generated individual number.

3. What are cookies for?

Cookies are necessary for the proper operation of the Website. The Website Administrator uses them to adjust the contents of the service to your needs, e.g. by adapting the contents to the region from which you are visiting the Website. Moreover, cookies are used for statistical purposes and enable monitoring of the activity of the users visiting the Website. They are also needed to monitor the proper operation of all the functionalities of the Website and improve their performance. Cookies are also useful to you as they make the use of the Website more efficient, e.g. by saving the session so that you do not need to re-enter the data you have entered before into the Website forms. Cookies also help to track your preferences and display customised advertising materials if the Website uses such materials.

The Website Administrator cannot identify you personally using the information stored in cookies.

4. What kinds of cookies are used by the Website Administrator?

The Website Administrator may use two types of cookies – session cookies and persistent cookies. Session cookies are temporary cookie files that remain on your computer or any other device until you close the Website. Persistent cookies remain on your device until the end of their duration, not later, however, than until you remove them manually.

5. Does the Website Administrator use third party cookies?

The Website Administrator may use the services of suppliers who can also place cookies on your computer or any other device on behalf of the Website Administrator. Such cookies only allow the provision of services by the suppliers (e.g. Google). You can find more information on third party cookies on the websites of those third party entities.

6. How can I change the cookies setting or remove cookies?

The settings of most Internet browsers are by default set to consent to the use of cookies. You can change your browser settings so as to disable cookies on your device. You can find more available settings related to cookies management in the manual or help section of your browser.

If you disable the use of cookies by the Website it may affect the way in which the Website content is presented to you. Part of the service may not be available or you may receive content that has not been personalised according to your preferences or region.

If you use various devices to browse the Website, the Website Administrator recommends checking whether each of the browsers on your devices is properly adjusted to your preferences.


Privacy policy / Terms and conditions


  1. The organiser of the campaign named “Pharmacy Heroes”, hereinafter referred to as “the Campaign”, is Polska Grupa Farmaceutyczna Spółka Akcyjna with the registered seat in Łódź, ul. Zbąszyńska 3, 91-342 Łódź, entered into the Register of Entrepreneurs of the National Court Register maintained by the District Court for Łódź – Śródmieście in Łódź, the 20th National Court Register Division, under the number KRS 0000471297, NIP [Tax Identification Number] 527-264-39-21 with the share capital: 372,000,000.00 PLN, hereinafter referred to as “the Organiser”. The Organiser’s contact details:
  2. The Campaign will take place from 1 April 2020 until further notice, pursuant to the terms specified in these Rules and Regulations.


  1. The Campaign is open to all pharmacists. In order to participate in the Campaign one must send to the Organiser an application with a photograph of himself/herself with the hands shaped as the letter “P”.
  2. A proprietary photograph in JPG format, taken with the use of any technique, should be sent to the following e-mail address:
  3. By submitting the application the applicant declares that the submitted photograph does not violate any third party copyright or any legally protected third party rights or interests and that the applicant shall be solely responsible if this declaration is found to be untrue.
  4. In addition, by joining the Campaign the applicant declares that he/she accepts the Campaign rules set out in these Rules and Regulations.
  5. By participating in the Campaign and accepting the Rules and Regulations the applicant also declares that he/she holds the exclusive and unlimited copyright and related rights in the submitted photograph and that all the persons appearing or shown on the photographs consent to the publication of their image free of charge in the manner specified in the Rules and Regulations. If the persons shown in the submitted photographs can be recognised, the applicant shall obtain the consent of such persons for publication and public presentation of the photograph so as to be able to present such consent upon a request of the Organiser.
  6. On applying to participate in the Campaign and submitting the photograph, the applicant authorises the Organiser, free of charge, to utilise the photograph (without any time or territorial limitations) for any purpose, including but not limited to, in publications and other media of the Organiser, in all fields of exploitation, including in particular:
    1. Fixing and reproduction by printing or a similar technique as well as fixing in part or in whole as well as reproduction by use of artistic, photographic technique, in the form of digital recording, regardless of the standard, system or format,
    2. Entering into computer memory,
    3. Recording on devices for multiple image reproduction with the use of image storage media, including digital media, including reproduction, distribution and playback of the photographs as well as their other use in accordance with the provisions of the Rules and Regulations,
    4. Use for marketing and promotion purposes, including advertising of the Organiser,
    5. Other cases of distributing the photographs, including display of the photographs and their copies, their processing, including digital processing and introducing changes and modifications to the photographs, in particular as a result of technical requirements related to the above mentioned methods of distribution, as well as using the effects of such processing and granting permissions for use thereof.
  7. By submitting a photograph for the Campaign the applicant grants his/her consent for presentation of the photograph on Internet websites, in social media profiles and in publications owned by the Organiser and for identifying the authorship of the photographs, subject to marking the photograph with the applicant's name.
  8. In addition the applicant hereby waves the right to any remuneration for the use of the photographs in accordance with the Rules and Regulations.
  9. Out of the all the submitted photographs the Organiser shall select the ones that, in the Organiser’s view, deserve special mention and after digital processing shall publish them on the Campaign website and in the social media promoting the Campaign (in particular:
  10. Submitting a photograph implies granting the consent for the placement of the photograph and the image on Internet websites, in social media, in presentations, on television, during fairs and exhibitions, training sessions or via the Internet in any (technical) manner in the fields of exploitation indicated in Section 6 above.


  1. Any complaints related to the manner of carrying out the Campaign can be submitted in writing to the email address
  2. A complaint should contain: full name and the email address of the complainant as well as the full description and grounds for the complaint. A complaint can also be sent by post using registered mail to the address of the Organiser or delivered to the Organiser’s registered seat with receipt confirmation.
  3. Complaints shall be handled by the Organiser within 7 calendar days from their receipt by the Organiser.
  4. Notification of the Organiser’s decision on the complaint shall be sent to the person submitting it to the address provided in the written complaint, within 7 days from handling the complaint.


  1. The applicant shall provide to the Organiser the following personal data: first name, surname, image, occupation and the email address – for the purpose related to application to participate in the Campaign.
  2. Pursuant to Art. 13.1 of the Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (hereinafter: GDPR), the Organiser hereby informs that:
    1. The controller of the personal data of the Campaign participants is the Organiser, who can be contacted at the email address,
    2. The personal data provided will be processed for the purpose of carrying out the Campaign in a manner consistent with the Rules and Regulations,
    3. The legal basis for processing the personal data provided is Art. 6.1.f of GDPR, that is, processing of the personal data is necessary for the purposes of the legitimate interests pursued by the Organiser, i.e. carrying out the Campaign,
    4. The recipients of the personal data may be entities entrusted with personal data processing in connection with the activity carried out by the Organiser (e.g. entities providing IT services to the Organiser) – on the basis of the relevant personal data processing contracts and ensuring that the above mentioned entities apply adequate technical and organisational measures to ensure protection of the data;
    5. The personal data of the participants shall be processed throughout the duration of the Campaign and after that period only for as long as it is necessary for the purpose of securing the rights or any possible claims (e.g. complaints),
    6. Everyone shall have the right to access the personal data they provided as well as to request their rectification, erasure, restriction of processing, data portability, and to object to their processing;
    7. Everyone shall have the right to file a complaint to the supervision authority, that is, the President of the Personal Data Protection Office, ul. Stawki 2, 00-193 Warszawa,
    8. The provision of personal data is voluntary but it is a necessary condition for participation in the Campaign;
    9. In the implementation of the Campaign no automated decision making or profiling shall take place.
    10. If you wish to exercise the rights indicated above or in other matters related to the personal data provided, please contact the Data Protection Officer at


  1. Any disputes arising out the performance of the obligations related to the Campaign shall be resolved by the territorially and materially competent common court.
  2. To matters not regulated herein the relevant provisions of the Civil Code and the Act on Copyright and Related Rights shall apply.
  3. These Rules and Regulations are available at the Organiser’s registered seat and at the website: